The world is changing fast and real estate marketing needs to keep pace. The days of simply placing a sign in the front yard and an occasional ad in the local paper are long gone. Today’s buyers are a fast moving group and are daily bombarded with competition for their attention. My job is to figure out how to best grab their attention long enough to focus on your property. This successful eleven point marketing plan is how I garner that attention. From the technology of the “YouTube” hosted Video Tour (not just a reframed glossy slide show of photos you have already seen!) to the four-photo sign rider, I think you will agree that things look a little different here. Even the more predictable marketing efforts are given a unique spin in this plan. My goal is to attract attention to your home, to bring you the best buyers and the most dollars in the fastest amount of time.
Time Is of the Essence
Your property is immediately uploaded to the servers at the Willamette Valley Multiple Listing System (WVMLS). It is distributed from there to all Realtor’s computers. There are no 2, 3, or 4 day delays to keep your property listing “in house”. Your needs are best served by immediate WIDE exposure.
Currently our Multiple Listing System (WVMLS) gives all Realtors the option of adding up to 32 photos of each home. These extra photos allow buyers and Realtors to see a great deal of your home right from their own desk. Some Realtors still allow the “MLS” to come out and take their one front shot photo of the property rather than taking advantage of this extremely important marketing “basic”! We come out and take a complete photo and video shoot (which normally takes 2-3 hours) and carefully process and enhance these to help you make the best impression possible. Those photos and videos get used initially to show off your property through this MLS system but then get “plugged into” the rest of our system.
True Video Tours
A featured “virtual tour” , that you see most often, is frequently just a pretty, framed slide show of the home. This is just a duplication of the photos you have already seen. We take the time to do a full video which helps show the flow of the home and how the rooms “relate” to each other. Recent National Association of Realtors surveys have found that people are increasingly looking for true video. There are even some “stats” out there that claim that people skip over homes that don’t have a video tour. While I find that hard to believe it does point out how often those potential buyers are using these sites to narrow down their search of homes to actually visit in person.
Printed Flyers and Brochures
Full color, photo quality information sheets will be made available to each person visiting your home. This makes your home stand out. Once the potential buyers return to their home it is easy for them to recall in detail the property because they have the basic information and photos to help them clearly remember YOUR home. Our familiar brochure boxes out front of the home will have full color, photo paper quality information sheets available for all drive bys. In addition a more elaborate brochure with more information will be made available inside the home.
Large Post Signs
My post signs capture a lot of attention. It is hard to drive down a street and miss a home for sale with this sign in the front yard. Exposure is what it is all about and this sign offers that to the max!
Exclusive Photo Sign Rider
Another exclusive is the photo rider. This extension of the post sign shows prospective buyers several hand selected views of the interior of your property to intrigue them and to compel them to call and see more.
Realtor Tour Email Flyers
For years Realtors have posted their brand new listings on what we call the Realtor Tour. It is a weekly opportunity to view a number of new listings without having to make appointments to do
so. We always email a flyer about our new listings to local Realtors. By chance we discovered that if we did it the night before the tour, Realtors would find it first thing in their email in the morning and
our tour attendance went way up! Needless to say we now always send those out the night before the Realtor Tour!
Our Extensive Web Presence
Recent statistics prove that more than 80% of all home buyers now do at least preliminary exploration on the web. I make sure that your home is listed on at least 4 web sites. Realtor.com has the largest number of hits of any real estate site. REMAX.com now is 2nd in hits only to the Realtor.com workhorse. Your home is also feature on my own web site which is promoted heavily locally and in the search engines and also in the very popular REMAX Integrity web site. In addition we do post to Zillow, Trulia, Craig’s List, Postlets.com and vFlyer.com. All of these sites link to each other so that you can easily see how you appear in any of these formats and it also increases our “SEO” (Search engine optimization). From these sites your property gets passed on to so many viewing sites that it is impossible to keep track of them all. Needless to say you get full web coverage.
Showing Feedback Communication
Communication is the crux to any relationship and the interaction between Realtor and client is no exception. I subscribe to a newer technological service called “Home Seller Feedback”. This service alerts me to all showings of my listings. I then email the showing Realtor a feedback form which is then emailed both to me and to the YOU the SELLER with the results so that you get constant, quick feedback on how the market is responding to your property. In addition you are given a special password and site address where you can go to review all showings and comments anytime that you choose.
It is one thing to say your home is featured on my web site. Many of my competitors have at least a simple web site. The real question is how do you make sure that people find it?!? The key to that is a search engine. We monitor daily our placement on search engines and pay premiums to place in the "ads" area of the search results. Our web site contains key words in it's frequently updated content as well as using semantically-correct HTML to ensure that we come up at the top or nearly the top of the major search engines. This is not a simple or inexpensive process but it is one that we are committed to. This is just one more effort that we extend to give you the best marketing that we possibly can!
Mobile App. QR Codes
QR Codes. By now you no doubt are probably aware of these. You see them everywhere. We take time to give each of properties its OWN QR code which allows a smart phone user to scan this symbol and go directly to our special mobile device website dedicated to your home. There they will find all the information and photos in an abbreviated format designed specifically for enhanced operation on these smart phones.